Tag Archives: What is a Realtor

What is a Realtor? Really.

We all know it is a professional who is licensed to facilitate the sale of purchase of real property, homes, commercial, lots and land in a given area.  But what does a realtor do?  Just show a few homes and facilitate a contract?  Hardly.

A realtor is a devotee to their clientele and their brokerage.  They often work 7 days a week, or at least make themselves available to their clientele.  They must study and pass a rigorous exam and are remanded to fulfill continuing education requirements.  They work from their brokerages and often a home office.  They do their own accounting and pay taxes from each commission.  They place their own advertising, attend networking events to raise their profile, they learn to brand themselves for their specialty.

Realtor’s are social networkers who have mastered technology and social networking skills to promote themselves, your listings and attract buyers through business building on the internet.  They use computers, tablets, smart phones, faxes, electronic documents, copiers.  They design and use mailers to connect with the public and their clients.  They know about bulk mail, folding machines, types of paper.

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