Tag Archives: San Francisco Luxury Marketing Council

The Scoop on the Americas Cup – What’s Happening #LiveinLuxurySF Blog

As a member of The San Francisco Luxury Marketing Council, I attended a presentation of “America’s Cup – Everything you need to know”, Hosted by Al Nucifora at The City Club at 155 Sansome tonite. Presenter, Napa Valley Vintners’ Association served an array of Napa Boutique Wines and and was introduced as the Official Wine of the America’s Cup. Napa wines will exclusively be served at the events. In Napa Valley, 95% of vineyards are family owned, 80% produce 10,000 cases and less. There are 45 acres of planted vineyards which is only 9% of the county. They will be partnering to offer promotion for visitors to visit Napa during their Bay Area holiday.

The America’s Cup is a series of regatta’s held in top venues around the world, sailing the AC45’s, the fastest catamarans with cutting edge wing sail technology. The marketing message is that this event is “Innovative and Revolutionary”. They have 28 Broadcast Partners, have recieved 5.8 million UTube Views and expect 370K spectators to take in the World Series of Racing. www.uTube.com/AmericasCup

Time to make your home a short term rental or if you are ready to sell, prepare in time for the quickly approaching race dates!

Pier 39 will be host to the America’s Cup Village and the Finish Line where you can get up close and personal with sailor and take in bands at theAmphitheater.                                  Piers 27/29 Will be home to the International Broadcast and Media Center to coordinate and support more than 1,000 journalists.

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